Our Story
Fidele is the brainchild of Orange Pet Nutrition, a name that has garnered the trust of pet parents for over 25 years.
Having spent decades growing with the industry, listening to pet parents, and understanding what pets truly need, founders Bharat Pittie and Aiyaaz Hamirani envisioned a brand that would make thoughtfully crafted, high-quality nutrition more accessible.
Built on years of expertise and a genuine love for pets, Fidele was created with a simple promise: more care, more knowledge, more purposeful nutrition - and ultimately, More of What Matters.
More of What Matters
Our new philosophy is built on a simple belief: when it comes to your dog's nutrition, more isn't always better—but more of the right things always is.
That's why every Fidele recipe is formulated with increased levels of ingredients that genuinely support your dog's wellbeing, from proteins and functional nutrients to carefully chosen superfoods. Each recipe is tailored to different life stages and breed sizes, ensuring your companion receives nutrition that's made specifically for their needs.
It's thoughtful formulation without unnecessary extras. Just more of the ingredients that matter, in every bowl, every day.
Because better nutrition isn't about adding more. It's about adding what matters.
Made in Belgium
Exceptional nutrition begins with exceptional standards. That's why every Fidele recipe is proudly crafted in Belgium—one of the world's most respected destinations for premium pet food manufacturing.
Produced under some of the highest nutritional and quality standards in the industry, our recipes are made using carefully selected, human-grade ingredients and non-GMO produce. Every ingredient is chosen with purpose, every batch is rigorously monitored, and every recipe is created to deliver the nutrition your dog truly needs.
Because where your dog's food is made matters just as much as what's inside it.