No unfamiliar ingredients—Just like your home-cooked recipe!
Unlike other brands, we choose to stand by the goodness of age-old familiar ingredients like chicken, rice, turmeric, coconut oil, ginger, flaxseed, etc. We believe in honest ingredients—no jumbled mess of misrepresented protein parts, chemicals here.
Testimonials






THE MILLION ANIMAL PROJECT
Today, too many dogs and cats live difficult, lonely, and unnecessarily short lives around the world. Our Million Animal Project came into being to change that. We donate a part of every Fidele+ bag purchased to the RESQ Charitable Trust, Pune.
Through our Million Animal Project, we have touched the lives of thousands of animals thus far, yet we have a long way to go. With your help, we are certain it’s not too far a day we make the lives of animals better, longer and healthier!

Keep Up With What Fellow Pet Parents Are Reading
How to Cool Down a Dog Suffering from Heatstroke Before Getting to the Vet
The summer heat can be brutal, and dogs are particularly vulnerable to overheating. Heatstroke is a serious condition that can lead to organ failur...
Supplements vs. Prescription: What Does Your Dog Really Need?
As pet parents, we all want the best for our dogs, especially when it comes to their health. Whether it’s joint pain, skin issues, digestive troubl...
Pros of Kibble
Times are changing and so is the style of parenting pets. One question that we often find people thinking about is.. Kibble or home cooked food? Th...
Going on Vacation Without Your Dog? Here’s How to Make It Guilt-Free!
Leaving your dog behind while you embark on a vacation can be a daunting experience for both you and your pet friend. Ensuring their well-being, co...