Our Ingredients

A little inside trick to listing ingredients in pet food is that we all have lists that are 20-25 ingredients long; it’s the first five that you need to pay attention to. Fidèle products, whatever category they are meant for, all contain chicken as their first ingredient. In other words, protein is the principal component. All Fidèle food is gluten-free.

CHICKEN MEAT

enhanced palatability
In dog food, chicken can be used as a fresh meat (fresh chicken, deboned chicken, freshly prepared chicken) or as a pre-prepared, dry meat meal (chicken meal, dried chicken, dehydrated chicken). When it is simply listed as 'chicken' it usually means the fresh form. Chicken is the most popular meat found in dog foods. It is highly palatable and provides an excellent source of protein. For dogs, chicken is very easy to digest.

Antarctic Krill

enhanced palatability
Krill are crustaceans similar to very small shrimps. Krill meal is a superior and outstandingly pure source of the omega-3 fatty acids EPA and DHA which have many recognized health benefits, and are important to the nervous system, heart and eyes as well as many other cells, tissues and organs in the body. EPA and DHA?s anti-inflammatory properties are also well documented. Krill meal is extra special since it contains omega-3 fatty acids that are bound to phospholipids (rather than triglycerides); a form which ensures that tissue uptake is particularly effective. Helps largely in development of skin and coat of your pets.

Rice

Digestive Health
It is easily digested by dogs. It contains a whole host of natural nutrients including three B vitamins, iron, manganese, selenium, magnesium and omega-3 oils. It is also a good source of dietary fibre which is important in maintaining intestinal health. It is the grain of choice for most natural dog food producers.

Brown Rice

Digestive Health
Brown rice is less processed than white rice, which makes it better than polished white rice . Brown rice is much higher in fiber and ash than white rice, which has had its bran layer removed, making it easier to digest and less irritating for the sensitive stomach.

Maize

Digestive Health
Maize is widely used in dry dog foods as an alternative to grains like rice, oats and barley. Maize is a good quality, nutritious carbohydrate source with a comparable nutritional profile to grains like oats and barley.

Chicken Fat

Joint Protection
Dogs like all other animals need fats to survive and as carnivores, they are best suited to animal fats. In general, animal fats are produced as a by-product of meat meal production. When the meat is heated and ground, the fats melt and are drained away. The resulting dry meat meal powder is therefore relatively low in fat so most dog foods that use meat meal have added fat to bring the levels back up.

Hydrolyzed Chicken Protein

Digestive Health
Hydrolyzed protein diets help food-allergic dogs by providing such small protein molecules that an allergic reaction is virtually impossible. Your dog’s immune system should not perceive the miniscule protein molecules as a threat and therefore should not respond by creating an allergic reaction.

Whole Dried Eggs

Digestive Health
The beauty of whole dried eggs is that you get all of the benefits of a fresh egg without worrying that the egg will go bad. Whole dried eggs acts like a real egg because it is a real egg. It’s simply dehydrated.Whole dried eggs are non-perishable food, and if they’re made and stored correctly, they can last for a long time. It is highly palatable and provides excellent source of protein

Salmon Oil

Skin and Coat
Regardless of what type of diet you feed your dog, salmon oil is one of the most important supplements that you can add. It is recommended for dogs with skin allergies and to help various skin conditions heal faster.

Beet Pulp

Digestive Health
Beet pulp (the fibrous material from sugar beets which is left-over after sugar production) is used in dog food as a dietary fibre supplement. The sugar is almost completely removed leaving behind an excellent source of both soluble and insoluble fibre. Fibre helps to promote general digestive health in dogs.

Brewer's Yeast

enhanced palatability
Brewer's Yeast is one of the best sources of natural B vitamins including B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6 (pyridoxine), B7 (biotin) and B9 (folic acid). These vitamins have a wide range of functions in dogs including aiding digestion, supporting of the nervous system and keeping the skin, hair, eyes, mouth, and liver healthy.
Yeast is also a good source of protein. It is known as a 'complete protein' since it contains all nine of the essential amino acids needed by dogs.

FRUCTO OLIGOSACCHARIDES

Digestive Health
Fructo-oligo-saccharide (FOS) is a nutritional supplement which is becoming more popular in dog foods due to its beneficial pre-biotic effect. It encourages the growth of 'friendly bacteria' in the large intestine which promotes over-all gastro-intestinal (GI) health. FOS is extracted from fruits and vegetables such as chicory and some grains like barley and wheat.

MOS

Digestive Health
Mannan-oligo-saccharide (MOS) is a nutritional supplement which is becoming more popular in dog foods due to its beneficial pre-biotic effect. It encourages the growth of 'friendly bacteria' in the large intestine which promotes over-all gastro-intestinal health. MOS is derived from the cell wall of yeasts.

Marigold

Optimum Immunity
The natural solution for petfood manufacturers wishing to include lutein esters. Exhibits anti-microbial & anti-inflammatory properties, stimulating production of white cells & strengthening the immune system.

Yucca Schidigera

Digestive Health
Yucca Schidigera is a plant that grows mostly in desert areas of the United States and Mexico. Extract from the yucca plant is said to naturally help the body remove toxins and facilitate digestion. Yucca extract may also reduce body odour as well as the smell of the urine/feaces.

Glucosamine

Joint Protection
Glucosamine sulphate (often just called glucosamine) is widely recommended for sufferers of joint problems (especially osteoarthritis) and is one of the most common non-vitamin, non-mineral, dietary supplements for both humans and dogs. It helps to prevent the breakdown of the joint cartilage. Glucosamine can be found naturally in animal bones and bone marrow and so is present in small amounts in all meat-based dog foods. Especially dog food designed for older dogs or large breed dogs, have added glucosamine to provide additional joint support. Glucosamine usually comes from the hydrolysis of the shells of crustaceans (shrimps, crabs etc) where it is particularly abundant.

Chondroitin

Joint Protection
Chondroitin sulphate is a naturally occurring molecule which is well known for easing the symptoms of osteoarthritis and other joint conditions. It acts as a natural anti-inflammatory and also blocks the enzymes that attack the joints during osteoarthritis. Chondroitin is a component of animal cartilage and meat and is therefore present in small amounts in virtually all dog foods. Many dog foods, especially those designed for older dogs or large breed dogs, have added chondroitin to provide additional joint support. Supplemented chondroitin sulphate is manufactured from animal sources.

FIDÈLUS OLIVER ANSWERS YOUR QUESTIONS

How much Fidele should I feed my dog?

Our nutritionists and veterinarians have designed customised feeding charts for your dogs based on their body weights, lifestage and lifestyle. Please refer to the charts at the back of every food package to help you determine the right amount of Fidele to feed your dog.

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